Not all jobs are the same so why would you apply to them all in the same way? Makes sense, right? Surprisingly, according to top hiring managers, most resumes are painfully alike. Although ATS-optimized resume software tells us that consistency is good, the resumes being created are painfully uncreative. If you were trying to get someone’s attention, would you try to blend in or would you try to get noticed?
The most creative ways to get a job can vary depending on your skills, the industry you’re targeting, and the company’s culture. Creative approaches to job seeking can help candidates stand out and capture the attention of potential employers.
Crafting a visually appealing and innovative resume can help candidates stand out. This could include infographic resumes, interactive digital resumes, or resumes designed to look like a product packaging relevant to the industry. Here are some general ideas that job seekers have used to make a memorable and creative impression:
- Personalized Outreach: Sending customized emails or messages to hiring managers that demonstrate a genuine interest in the company and highlight how the candidate’s skills align with the company’s needs.
Reach out to key decision-makers at the company, whether through email, LinkedIn, or another relevant platform. Share your campaign with them, explaining how your ideas could benefit the company and why you’re the perfect candidate to execute them.
- Stunt Applications: Some job seekers have used unconventional methods, like sending a pizza with their resume printed on the box or creating a “help wanted” sign featuring their skills and contact details.
- Creative Portfolios: For creative fields, showcasing work in an online portfolio or creating a physical portfolio that demonstrates skills can leave a lasting impression.
- Video Resumes: Recording short video introductions or full video resumes can help candidates showcase their personality, communication skills, and enthusiasm.
- Targeted Content Creation: Writing industry-related blog posts, creating how-to videos, or designing infographics can showcase expertise and passion.
- Networking Events: Attending industry events or conferences dressed in a unique way or with creative props can make a candidate more memorable.
- Guerilla Marketing: Creating attention-grabbing materials, like handing out “business cards” that are actually mini-puzzles related to the industry, can spark interest.
- Initiative Projects: Completing a project related to the company’s challenges and presenting the solution as part of the application process.
- Crowdsourcing or Viral Campaigns: Creating a hashtag campaign on social media or starting a movement that relates to the industry can garner attention.
- Mock Ad Campaigns: Designing and sharing mock ad campaigns or marketing strategies for the company as part of the application process. This plan demonstrates your proactive nature, understanding of the company’s needs, and your ability to think creatively.
It’s important to strike a balance between being innovative and remaining professional. While this strategy can be highly effective, remember that it may not suit every company or industry.
- Volunteer Work or Interning: Offering to work for the company as an intern or volunteer before there’s an official opening to demonstrate skills and dedication. This is a brilliant route to take when looking to work in industries like healthcare and non-profits.
- Engage on Social Media: Use your social media channels to share snippets of your campaign and generate buzz. Tag the company and relevant employees. Don’t forget to always target the Hiring Manager. LinkedIn would be the perfect place to start!
It’s always a good rule to research the company’s culture and values to ensure your creative concept aligns with their expectations. Find a challenge or opportunity the company is currently facing. This could be something they’ve publicly discussed, such as expanding into a new market or improving their social media presence.
Next, create a mini-campaign that addresses the challenge. This could involve various creative elements such as videos, blog posts, social media content, or even a small event. The goal is to showcase your understanding of the company’s needs and your ability to contribute positively.
Finally, never forget to follow Up! After a reasonable period, contact the company again to inquire about their thoughts on your campaign and whether they’re interested in discussing potential opportunities with you.
Remember, while creative approaches can be effective, it’s important to gauge the company’s culture and industry norms. What works well in a creative agency might not be as suitable for a traditional financial institution. Balancing creativity with professionalism and relevance is key to making a positive impression on potential employers.
