Every once in a while, those of us who are lucky enough to have blessings in our lives in the form of our children really get a direct line to the true essence of the joy that life brings, as was the case when eldest daughter came home one day from school with a rather neatly written set of instructions for a professionally-made multi-grain waffle recipe. It quite baffled me how she managed to do that since this isn’t just any recipe pulled off the internet or anything like that. This was the waffle recipe from the lad we call the waffle man, a local who goes around delivering breakfast waffles for his local clients all over the neighbourhood, and mind you, he does this for a living.
Perhaps super excited at the prospect of putting the new waffle maker we recently bought from https://www.expondo.co.uk/catering-equipment/ to good use, my daughter says she simply asked him for a recipe when he came to her school to deliver one of his specialties to her teacher. He promised to write it down for her and bring it the next day and that’s exactly what he did!
So a lot of questions ran through my head, one of which is just why on earth someone who does something like sell and deliver waffles for a living would essentially give away his trade secrets. And I couldn’t say he gave my daughter a rubbish recipe because we’ve been enjoying the delicious waffles it yields pretty much every Sunday morning and my daughter takes great pride in being the one to make and serve them!
So it dawned on me that well, this waffle man is selling a service as opposed to exclusively selling a product, his waffles. He is selling the value he creates by waking up super early in the morning, preparing the waffles ordered by his list of clients the previous night and then delivering them hot, fresh and tasty ready for consumption between all the craziness of his clients getting ready for the day.
Here’s the recipe:
- Buttermilk (2 cups)
- Rolled oats (1/2 cup)
- All-purpose flour (2/3 cup)
- Whole-wheat flour (2/3 cup)
- Cornmeal or toasted wheat germ (1/4 cup)
- Baking powder (1 1/2 teaspoons)
- Table salt (1/4 teaspoon)
- Baking soda (1/2 teaspoon)
- Eggs (2x large)
- Ground cinnamon (1 teaspoon)
- Canola oil (1 tablespoon)
- Packed brown sugar (1/4 cup)
- Vanilla extract (2 teaspoons)
- Using a medium bowl, mix the oats with the buttermilk and then let the mixture stand for 15 minutes.
- Using a large bowl, whisk the all-purpose flour, whole-wheat flour, cornmeal (or wheat germ), baking soda, baking powder, cinnamon and salt.
- Add and stir in the eggs, oil, sugar and vanilla into the oat-and-buttermilk mixture, then proceed to add the wet ingredients into the dry ingredients. A rubber spatula works best and you want to mix until there’s just a bit of moisture.
- Cook the batter in your waffle maker for 4-5 minutes, in desired quantities according to the thickness of the waffles you want.